知识产权保护助力IP产业发展

Core Insights - The domestic gaming market in China achieved actual sales revenue of 168 billion yuan in the first half of the year, marking a year-on-year growth of 14.08%, indicating a continuous expansion of the gaming industry [3] - The rise of domestic IP creation capabilities has led to increased instances of intellectual property infringement, posing significant challenges for the cultural and creative industry in China [3][4] - The gaming industry is facing various types of IP infringement, including game leaks and unauthorized use of game assets, which disrupt operational plans for companies [4][5] Industry Challenges - The prevalence of new types of IP infringement in the gaming sector is alarming, with companies like miHoYo reporting issues such as game leaks from internal testers who breach confidentiality agreements [4] - A report from Shengqu Games highlighted that over 92% of the "Legend" IP has been infringed upon, with private servers and modified versions accounting for approximately 43% and 52% of the infringements, respectively [5] Legal and Regulatory Responses - Many gaming companies are developing multi-dimensional protection systems to combat IP infringement, collaborating with regulatory bodies to enhance their legal frameworks [6] - miHoYo has initiated a public account on social media platforms to update on their IP protection efforts and gather infringement leads, while Giant Network has established a dual-response mechanism involving technical monitoring and legal accountability [6] - The judicial system is also innovating protection mechanisms, with the Supreme People's Court recognizing a case involving miHoYo's commercial secrets, which is expected to promote healthy development in the gaming industry [7]