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南京市58家饭店“组团”入驻飞猪和京东
Nan Jing Ri Bao·2025-08-09 01:36

Group 1 - The core viewpoint of the news is that 58 star-rated and green hotels in Nanjing have collectively entered the Fliggy and JD platforms to enhance their online and offline customer channels, aiming to boost the hotel industry's performance [1] - Nanjing's star-rated hotels achieved the highest occupancy rate in the province during the first half of the year, with an average room occupancy rate of 60.2%, exceeding the provincial average by 12.76 percentage points [2] - The collaboration with Fliggy and JD is expected to provide differentiated support for Nanjing's hotel industry, leveraging Fliggy's global resources for overseas distribution and JD's exclusive marketing resources for corporate travel and employee benefits [1][2] Group 2 - The partnership is anticipated to significantly benefit hotels by broadening customer sources and enhancing visibility among younger demographics through digital services [2] - As part of the initiative, 61 star-rated and green hotels have also entered Douyin live streaming, generating revenue of 16.97 million yuan since January 1, with 24 new entrants contributing to this figure [2] - Additionally, 86 hotels have joined Meituan, achieving a total transaction volume of 52.94 million yuan by the end of July [2]