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研判2025!中国折叠自行车行业市场现状及未来趋势分析:销量不断扩大,销售单价持续提升,行业集中度高[图]
Chan Ye Xin Xi Wang·2025-08-09 02:22

Industry Overview - Folding bicycles are a category of bicycles characterized by their ability to fold, reducing their length by approximately 45% through frame and seat post joints, making them ideal for urban commuting and solving the "last mile" problem [1][2][3] - The global folding bicycle market is expected to reach $3.244 billion by 2024, with a significant year-on-year growth of 36% [1][3] Market Dynamics in China - China has rapidly emerged as a major market for folding bicycles, with sales projected to exceed 800,000 units by 2024, up from 327,600 units in 2019, reflecting a 15% increase from 2023 [1][9] - The average price of folding bicycles in China has risen from 1,221 yuan in 2019 to 2,218 yuan in 2024, indicating a growing consumer preference for mid to high-end models [1][11] Market Size and Growth - The Chinese folding bicycle market is expected to grow at a compound annual growth rate (CAGR) of 28.6%, reaching 1.8 billion yuan by 2024, which accounts for 7.8% of the global market [1][11] - The market is characterized by a high concentration of leading players, with the top five companies holding 60.4% of retail volume and 73.7% of market size in 2024 [1][15] Competitive Landscape - Major players in the Chinese folding bicycle market include Dahon, Shanghai Phoenix, and Zhonglu Co., which leverage strong brand influence and advanced technology to capture significant market shares [1][17] - Dahon is projected to lead the market with a 26.3% share in 2024, while Shanghai Phoenix and Zhonglu Co. each hold over 10% [1][17] Future Trends - The folding bicycle market is expected to see increased personalization of products to meet diverse consumer needs, alongside a growing preference for electric folding bicycles due to their convenience and environmental benefits [1][19] - The sales channels for folding bicycles are shifting, with a growing emphasis on integrating online and offline sales strategies as e-commerce and social media platforms gain traction [1][19]