Group 1 - The core viewpoint emphasizes the transformation of Chinese brands from "Made in China" to "Brand from China," highlighting the cultural and emotional narratives that resonate with global consumers [15][16][17] - The article discusses the significant growth of Chinese new consumer brands in international markets, showcasing their ability to connect with local cultures and consumer preferences [15][16] - It notes the increasing recognition of Chinese brands as not just functional products but as carriers of cultural significance and emotional value, enhancing their appeal abroad [16][17] Group 2 - The article highlights the rapid expansion of Chinese brands like Mixue Ice City and Pop Mart, which have gained substantial popularity and market presence globally [15][16] - It points out the strategic shift in branding and marketing approaches, where Chinese companies are now focusing on storytelling and cultural integration to engage foreign consumers [16][17] - The narrative also reflects a broader trend of China's economic rise and cultural soft power, indicating a shift in global perceptions of Chinese products and brands [16][17]
从“中国制造”到“全球品牌”,世界看到更“酷”的中国|电讯评论
Xin Hua She·2025-08-09 06:05