头部主播带货，近260个品牌参与！三成港商首次接触内地电商平台

Group 1 - Over 60% of Hong Kong businesses believe that mainland China is the most promising e-commerce market, with a significant opportunity due to the trust mainland consumers have in Hong Kong brands [1] - A report by the Hong Kong Trade Development Council indicates that 85% of consumers in first-tier mainland cities and 83% of young consumers purchased Hong Kong products online last year, with an average satisfaction rating of 8.7 out of 10 for Hong Kong products [1][2] - The second Hong Kong Goodies Festival, running from August 1 to 31, features nearly 260 Hong Kong brands across various e-commerce platforms, offering over 500 unique products with discounts as low as 75% [1][2] Group 2 - The Hong Kong government aims to support small and medium-sized enterprises in expanding into the mainland market, with the cross-border e-commerce market projected to exceed 17 trillion yuan in 2024 [2] - The Hong Kong Goodies Festival is a flagship event of the Trade Development Council's e-commerce initiative, with last year's event achieving over 90 million views across all platforms [2] - This year, 30% of participating brands are new to mainland e-commerce platforms, indicating strong interest from Hong Kong businesses in entering this market [2] Group 3 - Prominent influencers will host over 35 live-streaming sessions for more than 80 Hong Kong brands during August, with nearly 20 sessions being "source tracing" live streams directly from Hong Kong [3] - The effectiveness of influencer marketing has been highlighted, with businesses reporting a 10% increase in sales after participating in the Hong Kong Goodies Festival [4] - The festival provides a platform for Hong Kong businesses to better understand the live-streaming e-commerce ecosystem and adapt to the mainland market [4] Group 4 - The Hong Kong Trade Development Council has organized a series of training sessions for SMEs on cross-border e-commerce, logistics, payment tools, and live-streaming marketing techniques [5] - The first offline selection event for the Hong Kong Goodies Festival attracted over 40 popular influencers and teams from major platforms [5] - The festival includes immersive "source tracing" live streams to enhance product exposure and consumer trust in Hong Kong brands [6]