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7月乘用车市:政策空档致增速放缓 纯电重夺新能源主导地位
Jing Ji Guan Cha Wang·2025-08-09 07:10

Core Insights - In July, China's retail sales of passenger cars reached 1.826 million units, a year-on-year increase of 6.3%, while the cumulative retail sales from January to July totaled 12.728 million units, up 10.1% year-on-year [2] - The growth rate in July was lower compared to the 15% increase seen from March to June, attributed to a gap in subsidy funding and rising consumer costs [2] - The market for new energy vehicles (NEVs) showed a retail sales figure of 987,000 units in July, reflecting a year-on-year growth of 12.0% [4] Market Performance - The overall passenger car market is experiencing strong demand despite the traditional summer slowdown, with July's sales indicating resilience [2] - The price war in the car market has eased, with only 17 models seeing price reductions in July, compared to 23 in the same month last year [3] - The promotional intensity for NEVs remained high at 10.2%, while traditional fuel vehicles maintained a promotional level of 23.4% [3] New Energy Vehicles - NEVs accounted for a retail penetration rate of 54.0% in July, an increase of 2.7 percentage points year-on-year, with domestic brands leading at 74.9% [4] - Pure electric vehicles (EVs) saw a significant year-on-year growth of 24.5%, reclaiming market dominance over plug-in hybrids and range-extended vehicles [4] - The market share of domestic brand NEVs remained stable at 70%, while mainstream joint venture brands saw a decline to 3.6% [4] Brand Performance - Domestic brands continued to grow, with July retail sales reaching 1.21 million units, a 14% increase year-on-year, and a market share of 65.9% [5] - Joint venture brands experienced slight growth, with retail sales of 450,000 units in July, but market shares generally declined [5] - Luxury brands faced challenges, with July retail sales dropping to 170,000 units, a year-on-year decrease of 20% [6] Export Trends - In July, total passenger car exports reached 475,000 units, a year-on-year increase of 25%, with NEVs making up 44.7% of the total exports [6] - Domestic brand exports reached 415,000 units, reflecting a 34% year-on-year growth [6] Future Outlook - The upcoming launch of new models in August is expected to enhance market supply and stimulate retail sales, particularly for fuel vehicles [6]