上海复兴岛变“痛岛”，50+顶级动漫游戏IP打造二次元狂欢

Core Insights - The event "Pain Island" was held from August 8 to 10 at Shanghai's Yangpu Fuxing Island, featuring over 50 global top anime and game IPs, including Pokémon, Honor of Kings, and EVA, marking it as a significant part of Shanghai's Summer International Animation Month [1][2] Group 1: Event Overview - The concept of "Pain Island" was developed to cater to the growing community of anime and gaming enthusiasts, transforming the island into a vibrant space filled with 2D elements [2][3] - The event attracted nearly 300,000 participants who engaged in a ticketing process that included answering questions for free tickets, with some tickets selling out in mere seconds, indicating strong demand [3][5] Group 2: Community Engagement - The growth of 2D and gaming content on Xiaohongshu has surged, with a year-on-year increase of 175% for 2D content and 168% for gaming content, making it the third-largest category after fashion and food [3][5] - Participants are increasingly integrating gaming and anime into their daily lives, showcasing a trend where the younger generation seeks to break the dimensional wall and experience these interests in real-life settings [4][5] Group 3: Economic Impact - The event also included a distribution of 5 million yuan in consumption vouchers to stimulate local commerce, linking various businesses in the Wujiaochang shopping district and Shanghai International Fashion Center [5]