超670场！2025深圳购物季启幕 ，激活消费新动能

Group 1: Event Overview - The "2025 Shenzhen Shopping Season" has officially launched with over 670 events scheduled from August to October, organized by the Shenzhen Municipal Bureau of Commerce [1] - The event follows a structured approach with a focus on three monthly themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping" [1] - Key activities include the "Shenzhen Service Consumption Season," "2025 Shenzhen Live E-commerce Month," and "S/S 2026 Shenzhen Fashion Week," among others [1] Group 2: Key Activities - The first major event is the "Tipsy Music Festival" running from August 8 to 17, emphasizing dining and cultural tourism integration [3] - The opening of Shenzhen's first city-based duty-free store is set for the end of August, featuring a diverse product range including beauty, jewelry, and high-end liquor [5] Group 3: Duty-Free Store and Promotions - The duty-free store is a collaboration between China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, aiming to attract outbound travelers and promote domestic consumption [5] - The store will offer various promotional activities during its opening, including limited-time discounts and exclusive offers to stimulate consumer interest [5] Group 4: Tax Refund and Digital Services - Shenzhen has seen significant growth in its tax refund services since January 2022, becoming the city with the most tax refund points in China [5] - New digital services for tax refunds have been introduced, including a WeChat electronic refund channel, enhancing the convenience for travelers [7] Group 5: Digital Marketing and Consumer Engagement - The introduction of the "Link Bay Area Membership" by China Mobile Hong Kong offers discounts across various consumer scenarios in popular shopping areas [8] - The integration of multiple e-wallet platforms aims to facilitate spending by residents from Hong Kong and Macau, with promotional activities across over 70 commercial complexes [8] Group 6: AI and Language Services - Shenzhen's taxi services have implemented AI translation devices, enabling real-time communication in over 140 languages, enhancing the experience for international tourists [9] - The city is leveraging technology to convert tourist traffic into consumer spending, aiming to improve the overall visitor experience [9]