东莞拟拿出1.2亿元超常规力度支持潮玩和动漫产业

Core Viewpoint - The 15th China International Animation and Comic Copyright Protection and Trade Expo is being held in Dongguan, where significant measures to support the toy and animation industry have been announced, including a funding plan of 120 million yuan to promote high-quality development in the sector [1][2] Group 1: Industry Support Measures - Dongguan plans to allocate 120 million yuan in industrial support funds to enhance the toy and animation industry through five key areas: industrial ecology, market expansion, content creation, cluster development, and element assurance [1] - The city aims to optimize the business environment and strengthen project landing services to attract high-quality projects in the animation and toy industry [2] Group 2: Industry Statistics - As of 2024, Dongguan has 112 large-scale enterprises involved in toy production, with an industrial output value exceeding 23.8 billion yuan, reflecting a year-on-year growth of 19% [1] - Dongguan is home to over 4,000 toy manufacturing companies and nearly 1,500 upstream and downstream supporting enterprises, making it the largest toy export base in China and the only "China Toy City" [1] - Approximately 25% of global animation derivatives are produced in Dongguan, with nearly 85% of China's trendy toys originating from the city [1] Group 3: Event Highlights - The promotional event featured over 80 key guests and exhibitors from 13 countries and regions, showcasing Dongguan's key policies and projects in the animation and toy industry [1] - The Shipaizhen area introduced the "Trendy Toy Town" plan, highlighting its industrial space, service platform, and special policy advantages [1] - The Chashan area focused on AI toy industry investment, promoting projects like the "AI + Plush Toy" specialty industrial park and the "AI + IP" new quality industrial complex [1]