娃哈哈砍掉年销300万以下经销商 部分并入大经销商引发款项纠纷

Core Viewpoint - The recent inheritance dispute surrounding Wahaha has raised concerns about its market performance and sales strategies under the leadership of Zong Fuli, who has implemented strict measures against underperforming distributors [1][2][3] Group 1: Sales and Distribution Changes - Wahaha is eliminating distributors with annual sales below 3 million yuan, leading to sudden terminations and disputes over unpaid amounts [1][2] - Many distributors report increased sales targets, with some facing a 50% increase in their annual sales goals starting in 2025 [3] - The company is undergoing a significant restructuring of its distribution network, with smaller distributors being absorbed by larger ones, which has led to payment disputes and inventory issues [5][6][7] Group 2: Market Competition and Performance - Wahaha's product presence in retail stores is reportedly low, facing stiff competition from brands like Nongfu Spring [2] - Some distributors have experienced stockpiling issues, with inventory levels exceeding normal limits due to increased sales targets and market conditions [3][4] - Despite the challenges, Wahaha's overall beverage sales revenue increased by 53% in 2024, returning to peak market levels [8] Group 3: Brand and Consumer Perception - The inheritance controversy has negatively impacted consumer trust and brand perception, particularly affecting products that rely on emotional connections [10][11] - Experts suggest that Wahaha needs to focus on brand rejuvenation and innovation in product development to meet changing consumer demands [10][11] - The company's recent performance surge is attributed more to emotional consumer spending rather than the effectiveness of distributor restructuring [11]