盒马继续狂奔：今年再开100家门店，用强商品力赢得消费市场

Group 1 - Hema plans to open nearly 100 new stores within the fiscal year, expanding into over 50 new cities, which will bring the total number of Hema Fresh stores to over 500 [1][2] - Hema has refuted rumors of store closures, stating that only 10 exploratory X member stores were closed, accounting for less than 2% of total stores [1][2] - Since the appointment of CEO Yan Xiaolei, Hema has focused on its core businesses, Hema Fresh and Hema NB, achieving significant growth with a projected GMV of over 75 billion yuan for the fiscal year 2025 [2] Group 2 - Hema has integrated its membership system with 88VIP, allowing all 88VIP members to receive a 90-day free Hema X membership, resulting in a doubling of membership numbers shortly after the launch [3] - Over the past decade, Hema has built a robust supply chain, establishing 8 supply chain centers and over 300 direct sourcing bases, making it one of the top three retail chains in China [4] - Hema has focused on product innovation, launching successful products like HPP juice, which has seen significant sales growth, and expanding its HPP product line with new offerings [4][5]