00后暑期旅游样本调查：九成依赖社交平台，高性价比与“窝囊旅行”受青睐

Core Insights - The summer travel peak from July to August sees the post-2000 generation (00s) as a significant consumer force, with many either on summer break or newly entering the workforce [1] Group 1: Travel Preferences and Influences - A survey revealed that 90.3% of respondents from the 00s rely on social media platforms like Xiaohongshu and Douyin for travel information, with 77.61% prioritizing cost-effectiveness [4][9] - The travel habits of the 00s differ significantly from previous generations, with only 36.57% using traditional travel platforms like Ctrip for information [9] - Among the respondents, 51% prefer traveling with friends or classmates, while 8% travel alone, and 13% travel with family [7] Group 2: Spending Habits and Value Perception - 50.75% of the 00s are willing to spend under 3000 yuan per trip, emphasizing high cost-performance [13][14] - 77.61% of respondents value cost-effectiveness when choosing travel destinations, with 57% also considering safety and unique experiences [16] - The average travel expenditure for university students increased by 6% year-on-year, with a notable 77% increase in travel frequency among this demographic [17] Group 3: Emotional Value in Travel - 42.54% of respondents travel to relax and escape daily pressures, seeking positive emotional experiences [22] - The concept of "窝囊旅行" (low-risk high-stimulation travel) is gaining popularity, allowing young travelers to experience thrilling activities in a safer manner [22][23] - The 00s show a stronger inclination towards emotional value and interactive experiences compared to previous generations, indicating a shift in travel product development needs [23]