传播自己的文化、成为别人的产品⋯⋯走进漫博会，解码东莞何以成为“中国潮玩之都”

Core Viewpoint - Dongguan has been recognized as the "Chinese Toy City," with a vibrant潮玩 (trendy toy) industry that produces 85% of China's潮玩 products and a quarter of the world's anime derivatives, driven by a youthful population and cultural dynamism [1][12]. Industry Overview - Dongguan's潮玩 industry is concentrated in over 30 towns, with Shipaijun accounting for 30% of the industry's output and housing the most潮玩 companies and brands [1]. - The city has over 4,000 toy manufacturing companies and nearly 1,500 supporting enterprises, with a total output value exceeding 238 billion yuan [10][12]. Market Dynamics - The success of popular IPs like "Nezha" and Labubu has significantly boosted the潮玩 industry, with some companies experiencing order increases from 300,000 to 3 million units [2][5]. - The潮玩 market is transitioning from pure OEM (Original Equipment Manufacturer) to a mature IP incubation system, with companies like 富之馀 and 城仕文化 leading this shift [6][9]. Cultural Integration - Dongguan is moving towards creating its own cultural IPs, with a focus on integrating traditional Chinese culture into modern潮玩 products [13][15]. - The city aims to enhance its cultural exports by developing strong IPs that can be utilized by international companies [15][16]. International Collaboration - Thai companies are increasingly seeking Dongguan for its superior craftsmanship and competitive pricing, indicating the city's growing reputation in the global market [10][11]. - Dongguan's潮玩 manufacturing processes are recognized for their efficiency, quality, and cost advantages, making it a preferred choice for international clients [11]. Future Prospects - The local government is actively promoting the潮玩 and animation industry through various initiatives, including a 120 million yuan support fund aimed at fostering high-quality development [12].