传播自己的文化、成为别人的产品走进漫博会，解码东莞何以成为“中国潮玩之都”

Core Viewpoint - Dongguan has been recognized as the "Chinese Toy City," thriving in the潮玩 (trendy toy) industry, producing 85% of China's潮玩 products and a quarter of the world's anime derivatives, driven by a youthful and vibrant culture [1][3]. Industry Overview - Dongguan's潮玩 industry is concentrated in over 30 towns, with Shipaijun accounting for 30% of the industry's output and housing the most潮玩 companies and brands [1]. - The city has established a complete industrial chain, enabling rapid production and delivery within a 15-minute radius [12]. Key Events - The 15th China International Animation Copyright Protection and Trade Expo (漫博会) was held in Dongguan, showcasing潮玩 as a highlight [1]. - The event featured discussions on popular潮玩 characters like "Nezha" and "Labubu," which have significantly impacted the industry [4][5]. Market Dynamics - The success of the movie "Nezha 2" has led to a surge in related merchandise production, with some companies experiencing order increases from 300,000 to 3 million units [5]. - Labubu has become a social currency, boosting sales in the潮玩 sector, particularly in the plush category [5][7]. IP Development - Dongguan is transitioning from a pure OEM model to a mature IP incubation system, with companies like 富之馀 and 城仕文化 focusing on original IP development [9][11]. - The city has seen the emergence of over 20 original IPs, enhancing its market presence both domestically and internationally [11]. Cultural Integration - Dongguan's潮玩 industry is evolving to incorporate local culture into its products, aiming to create unique IPs that resonate with global audiences [15][18]. - The industry is moving towards a model where it not only produces for others but also promotes its own cultural narratives through its products [19]. International Collaboration - Thai companies are increasingly seeking Dongguan for its quality craftsmanship, highlighting the city's competitive advantage in the潮玩 manufacturing sector [12]. - Dongguan's government is actively promoting the潮玩 industry through various initiatives, including a 120 million yuan support fund for high-quality development [13].