反内卷才能赢未来

Core Viewpoint - The article discusses the phenomenon of "involution" in various industries in China, highlighting the negative impacts of excessive price competition and the resulting decline in product quality and innovation [2][4][5]. Group 1: Involution in Various Industries - The external environment has led to severe price wars across multiple sectors, including the automotive, food delivery, and renewable energy industries, with price reductions reaching as high as 45% in the electric vehicle market [2][3]. - The food delivery platforms like Meituan and Ele.me are engaged in a subsidy war, resulting in profits for certain products, such as milk tea, dropping below 1 yuan, and in some cases, leading to negative profit margins [3][4]. - In the automotive sector, profit margins have plummeted to 3.9%, forcing companies to engage in aggressive price cuts to stimulate sales, creating a vicious cycle of declining sales and further price reductions [3][4]. Group 2: Consequences of Involution - Involution leads to a reduction in necessary operational costs, which ultimately harms research and development investments, resulting in a cycle of innovation stagnation and product homogenization [4][5]. - The excessive competition has created systemic risks, with the potential for overcapacity and a decline in industry competitiveness, ultimately harming consumer rights and high-quality development [5][6]. - The government has recognized the issue, with multiple meetings emphasizing the need to prevent "involution" and regulate low-price competition among enterprises [6][7]. Group 3: Government and Industry Response - The National Market Supervision Administration has begun addressing the issue by engaging with major platforms to regulate promotional activities and encourage rational competition [8]. - Industry self-regulation is showing positive signs, with leading automotive companies taking steps to stabilize supply chains and various associations urging food delivery platforms to cease irrational subsidies [8][9]. - The focus is shifting from price competition to value creation, with an emphasis on innovation and differentiation to enhance market competitiveness and consumer experience [9].