Group 1 - The article highlights the growing trend of ecological tourism in China, emphasizing the integration of natural resources with tourism services to enhance consumer experiences [1][2] - In Shanxi Province, the development of a forest wellness base has been designed to minimize environmental impact while promoting local tourism and related industries, resulting in a shift from superficial tourism to deeper wellness experiences [1] - The forest wellness industry in Shangyou County, Jiangxi, has seen a 25% increase in consumer spending in the first half of the year, driven by new recreational activities and services [1] Group 2 - The 2024 China Natural Resources Report projects that the number of ecological tourism visitors will reach 2.761 billion, representing a 9.1% year-on-year growth [3] - The Chinese government has launched 14 distinctive ecological tourism routes to promote regional tourism and enhance the connection between natural resources and cultural experiences [3] - There is a growing demand for nature-based experiences and wellness tourism, leading to the emergence of new products and services in the ecological tourism sector [3]
消费新场景丨打开亲近自然的窗
Yang Guang Wang·2025-08-10 00:47