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网友称“月薪2万元吃不起百果园”,董事长回应:不会迎合消费者
Xin Lang Cai Jing·2025-08-10 01:25

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low prices and the need for consumer education [1][4]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a reported revenue increase of only 0.69% and a net profit growth of 11.88% in early 2023 [4]. - For the first half of 2024, Baiguoyuan experienced negative growth in both revenue and net profit, with revenue down by 11% and net profit down by 66.06% [4]. - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [4][6]. Group 2: Market Presence - Baiguoyuan's retail store count has decreased by 966 stores year-on-year, leaving a total of 5,127 stores, with franchise stores dropping from 6,081 to 5,116 [6]. - The company had previously aimed for revenue to exceed 100 billion yuan and to have over 10,000 physical stores within ten years, but these goals appear increasingly unattainable [6]. Group 3: Consumer Perception - There has been significant consumer backlash on social media regarding Baiguoyuan's pricing, with comments highlighting affordability issues and perceived declining quality [4]. - Despite the negative feedback, Baiguoyuan has a substantial membership base of several million customers who recognize the company's value [1]. Group 4: Stock Performance - Following a surge in stock price by over 20% during a promotional period for lychees, Baiguoyuan's stock has since fluctuated, currently trading at 1.75 HKD per share, with a total market capitalization of 2.694 billion HKD [6].