Workflow
游戏嘉年华在广州火热开场 预计吸引上万人参与
Guang Zhou Ri Bao·2025-08-10 01:49

Core Insights - Guangzhou is emerging as a new hotspot for gamers, driven by favorable policies and events that attract young consumers [2][6] Group 1: Event Highlights - The first Kuro Games Carnival in Guangzhou attracted thousands of fans, with nearly half expected to come from outside Guangdong, boosting local hospitality and dining sectors [2][4] - The carnival featured immersive experiences with popular game IPs like "Mingchao" and "Zhanduopami," creating a strong connection between online and offline gaming communities [3][5] Group 2: Cultural Integration - The event showcased collaborations between traditional culture and gaming, with activities like woodblock printing and gold lacquer techniques led by national intangible cultural heritage representatives [5] - The integration of gaming IPs with cultural elements demonstrated the strong consumer pull of the "game+" economy, enhancing the appeal of the event [5] Group 3: Policy Support and Future Outlook - Guangdong's policies promoting the integration of gaming with tourism and other industries are expected to foster new consumption patterns and stimulate local economic activity [7][6] - The summer season is identified as a key period for attracting young consumers, with multiple gaming events planned to create new consumption scenarios [7]