0.1折！这家中小银行代销基金再降费

Core Viewpoint - Banks are reducing fund distribution fees to attract investors and lower their costs, with some banks offering discounts as low as 0.1% on certain fund products [1][2][5]. Group 1: Fee Reductions - Shenzhen Rural Commercial Bank announced a 0.1% discount on subscription fees for nine specified open-end funds starting from August 5 [2]. - This fee reduction applies only to normal subscription periods for designated open-end funds and excludes backend fee models and other fund-related fees [2]. - Other banks, including major state-owned and joint-stock banks, have also implemented similar fee reductions, with some offering discounts as low as 10% [1][3]. Group 2: Market Competition - The fund distribution market is highly competitive, with Ant Group leading in equity fund holdings at 738.8 billion yuan, followed by China Merchants Bank and Tiantian Fund [4]. - In the banking sector, China Merchants Bank holds the largest non-monetary market fund with 950.4 billion yuan, followed by Industrial Bank and others [4]. - Banks are leveraging fee reductions to enhance customer loyalty and meet diverse investment needs amid intense competition [5]. Group 3: Strategic Implications - The reduction in fund distribution fees is seen as a strategy for banks to increase their intermediary income, especially as net interest margins continue to narrow [5]. - By lowering fees, banks aim to make their fund products more attractive to investors, thereby stimulating market activity [5].