智通财经网·2025-08-10 06:04Core Viewpoint - The report from Guotai Junan Securities indicates that policy variables are accelerating the clearing process in the liquor industry, with expectations of reaching performance bottoms by mid-2026, and that liquor stock prices may show a trend reversal ahead of demand-side recovery [1][2] Group 1: Industry Dynamics - The core contradiction in the liquor industry remains on the demand side, with the adjustment process focusing on three bottoms: channel bottom, performance bottom, and inventory bottom, in that order [2] - The current phase is at the channel profit bottom, moving towards the performance bottom, which is expected to be reached by mid-2026 [2] - Liquor stocks are anticipated to show a trend-level turning point before the demand side does, based on high-frequency signals such as batch prices [2] Group 2: Transformation of Liquor Attributes - The economic structure and demographic characteristics in China are leading to a shift in liquor's commodity attributes, with high-end consumption properties weakening and fast-moving consumer goods attributes strengthening [2] - The growth logic for liquor companies is evolving from a volume-price logic to a share logic, where companies with share logic will demonstrate sustained competitive advantages [2] Group 3: Long-term Investment Logic - The investment logic for liquor is being redefined from "cyclical growth" to "quasi-debt assets," with most liquor stocks expected to see weakened growth potential [3] - A few companies with competitive advantages may internalize their strengths into "quasi-debt assets," making stable ROE increasingly important for liquor pricing [3] - The industry will require a significant amount of time to complete this pricing transition, necessitating a reconstruction of stable growth expectations and consistent dividend and buyback plans [3]