“世运+消费”双轮驱动 成都青羊区暑期消费周助推文商旅体深度融合发展

Core Viewpoint - Chengdu's Qingyang District is leveraging the Chengdu Universiade to promote consumption through a series of engaging activities, aiming to stimulate the local economy and enhance consumer experience [1][2]. Group 1: Event Overview - The "Le Wan Qingyang Consumption Week" event is scheduled from August 8 to 10, featuring a blend of shopping, cultural, and recreational activities designed to attract consumers [1]. - Four themed routes have been established to cater to diverse consumer preferences, including local lifestyle, fashionable living, refined shopping, and leisurely experiences [1]. Group 2: Activities and Engagement - A "Fun Orienteering Challenge" is organized alongside the Universiade, taking place over two days at various cultural and commercial sites, encouraging participants to engage with local businesses [2]. - Participants can earn rewards by completing challenges at selected merchant locations, enhancing the interactive shopping experience [2]. Group 3: Future Initiatives - The Qingyang District plans to continue promoting consumption in sectors such as home appliances, automobiles, dining, and cultural tourism by distributing consumer gift packages [2]. - The local government aims to sustain momentum in the consumer market, benefiting both consumers and businesses [2].