外卖大战“裹挟”商家：月入16万 一算账还亏1万

Core Insights - The intense "subsidy war" among major food delivery platforms has led to record-breaking order volumes, but many restaurant owners report that their profits have not increased and, in fact, their financial situations have worsened [1][3] - A specific case study from a restaurant owner illustrates that despite a high gross revenue from food delivery orders, the actual profit after accounting for various costs results in a significant loss [1][3] Financial Breakdown - In June, a restaurant received 4,158 orders through Meituan, generating a total revenue of 162,215.8 yuan, but after deducting customer subsidies (30,452.2 yuan), platform commissions (8,409.81 yuan), and delivery service fees (20,919.86 yuan), the net income was 102,433.93 yuan [1] - Fixed monthly expenses for the restaurant, including rent and employee salaries, amount to approximately 90,000 yuan, with about 34,000 yuan allocated to the food delivery business [3] - The cost of ingredients is estimated at 50%, totaling 78,774.4 yuan, leading to a calculated real profit of -10,340.47 yuan for June, indicating a loss despite high sales volume [3]