一汽奥迪的“双车棋局”：燃油与电动并行，在核心价格带打响反击战

Group 1 - The core viewpoint of the article highlights the strategic launch of two new models by FAW Audi, the A5L fuel vehicle with Huawei's intelligent driving system and the Q6L e-tron electric SUV, as a response to the competitive pressures from new energy vehicle manufacturers like BYD and Tesla [2][3] - The A5L represents an attempt by FAW Audi to challenge the perception that fuel vehicles cannot be intelligent, featuring advanced driving assistance capabilities based on the Audi PPC luxury fuel intelligent platform [2][3] - The Q6L e-tron, as the first product on the Audi PPE luxury electric platform, signifies FAW Audi's transition to a new phase of "original intelligent electric" vehicles, moving away from the "oil-to-electric" transition [3][4] Group 2 - The pricing strategy for the A5L starts at 239,800 yuan, which is significantly lower than traditional luxury B-class fuel vehicles, aiming to leverage intelligence to drive consumer upgrades [3] - The Q6L e-tron targets the 350,000 yuan electric SUV market, directly competing with emerging Chinese electric vehicle brands like Li Auto and NIO [3] - FAW Audi maintains a strong influence in the fuel vehicle market, with sales of 37,000 units in July and holding the top market share in the domestic luxury fuel vehicle segment from January to July [3]