Group 1 - The intense "subsidy war" among major food delivery platforms has led to record-breaking order volumes since April, but many restaurant owners report that their profits have not increased and their operations have become more challenging [1] - A restaurant owner calculated that in June, after accounting for various costs including customer subsidies and platform commissions, the net income was significantly reduced, leading to a loss [1] - The owner of a restaurant with a 200 square meter area and 11 employees reported a fixed monthly expense of approximately 90,000 yuan, with the online business resulting in a real profit loss of over 10,000 yuan for June [3] Group 2 - The competitive landscape of food delivery services is characterized by high customer incentives, but this has not translated into profitability for many restaurant operators [1][3] - The financial breakdown of a restaurant's operations highlights the impact of delivery platform fees and subsidies on overall profitability, indicating a trend of "losing money to gain visibility" [3]
每周质量报告丨外卖大战“裹挟”商家：月入16万 一算账还亏1万
Xin Lang Cai Jing·2025-08-10 09:25