京东方：显示产业正进入再平衡时期，MiniLED及OLED在高端市场将持续快速成长

Core Viewpoint - BOE Technology Group (京东方) is adapting its production strategies in response to market demand fluctuations, with a focus on maintaining high utilization rates and optimizing its product offerings in both LCD and AMOLED segments [1][2][3][4] Group 1: LCD Market Dynamics - The LCD industry is experiencing a shift in supply and demand, with high utilization rates in Q1 due to strong export demand and government policies stimulating consumer purchases [1] - In Q2, demand for panel procurement decreased due to changes in the international trade environment, prompting companies to adjust their production rates [1] - By Q3, inventory reduction trends are expected to continue, with some stabilization in LCD TV panel prices as demand recovers [1] - The trend towards larger TV sizes and higher resolution products is enhancing the market vitality of LCDs [4] Group 2: AMOLED Business Development - BOE has established a strong presence in the flexible AMOLED market, covering major smartphone brands and expanding into automotive and IT applications [1][2] - The company announced the investment in an 8.6-generation AMOLED production line, set to begin mass production by the end of 2026, which will enhance its competitiveness in the high-end market [2] - The overall shipment of AMOLED products is expected to increase in the second half of the year due to new product launches from downstream brand manufacturers [2][3] Group 3: Technology and Industry Trends - The display industry is entering a rebalancing phase, with a focus on high profitability, advanced technology, and high added value rather than just scale and market share [3][4] - The application of Oxide technology and MiniLED backlighting is expected to enhance the performance of high-end LCD products, allowing them to maintain a significant presence in the market [3] - BOE is actively promoting supply chain localization and collaborative development within the industry to mitigate supply risks and foster innovation [4]