“苏超”引爆夏日经济

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has rapidly gained national attention since its launch in May, with ticket demand becoming extremely high and attendance exceeding 1 million by the eighth round [1][2] - The league has significantly boosted local economies, generating service revenue of 37.96 billion yuan across tourism, transportation, dining, accommodation, and sports, marking a year-on-year growth of 42.7% [1] - The "ticket economy" has led to creative tourism and cultural policies in various cities, enhancing local attractions and increasing visitor numbers [2][3] Economic Impact - The league's first six rounds resulted in a total service revenue of 37.96 billion yuan, with an average attendance of over 30,000 per match since the fifth round, peaking at 60,396 attendees for a single match [1] - Local governments are leveraging the league's popularity to attract tourists, with cities like Changzhou offering free entry to attractions for visitors holding "Su Super" tickets [1][2] Brand Value and Sponsorship - The rising influence of "Su Super" has attracted numerous sponsors, with a notable increase in inquiries and market opportunities for companies involved in sports turf, showing a 20% year-on-year growth in orders and shipments [2] - The league's branding and community engagement have fostered a strong sense of local pride, leading to increased participation and viewership both in stadiums and through various public viewing events [3] Community Engagement - The league has created a vibrant community atmosphere, with many businesses capitalizing on the event by hosting viewing parties and selling related merchandise, thus enhancing local economic activity [3] - The phenomenon of "second venues" for viewing matches has emerged, with significant crowds gathering in public spaces, indicating a strong community interest in the league [3]