亲水经济火爆，“艇”上运动为何出圈？

Core Insights - The kayaking and rowing events at the Chengdu World University Games have highlighted the growing popularity of water sports in China, with a significant increase in interest and participation [1][9] - The demand for water sports experiences, equipment rentals, and training services has surged, with a reported 125% year-on-year increase in online searches for "kayaking experience" [1][9] Industry Trends - Water sports, including kayaking and rowing, are becoming a new consumer trend, moving from niche activities to more mainstream popularity [1][10] - The market for outdoor water sports in China is expanding, with a projected national penetration rate of 28% for water sports compared to 99% for land and mountain sports [9] Equipment and Infrastructure - Water sports require significant resources, including waterway access, specialized equipment, and trained coaching staff, which can limit participation [9][10] - The cost of equipment varies, with kayaks priced from hundreds to thousands of yuan, while rowing boats can range from 40,000 to over 200,000 yuan depending on the type [9][10] Regional Development - Regions like the Yangtze River Delta and Pearl River Delta are leading in water sports development due to abundant water resources and a strong manufacturing base for water sports equipment [10] - Non-coastal areas, such as Chengdu, are also emerging as significant centers for water sports, with initiatives to promote national leisure sports centers [10]