高质量发展看中国｜小特产变身大产业 集群化发展绘就特色农业新图景

Core Viewpoint - The development of the Xiniu bamboo shoots industry in Qingyuan has transformed from a small-scale initiative to a significant modern agricultural sector, contributing to the city's goal of creating a "trillion-level" industrial cluster through focused and systematic agricultural practices [1][2][11]. Group 1: Industry Development - Qingyuan has identified five key agricultural products, including Xiniu bamboo shoots, aiming to create five hundred billion-level modern agricultural industries, with a total output value exceeding 400 billion yuan by the end of 2024 [2][11]. - The Xiniu bamboo shoots industry has achieved a planting area of 1.0053 million mu and a total output of 433,200 tons in the first half of 2025, generating an industry chain output value of 3.245 billion yuan [3][11]. - The internationalization of Xiniu bamboo shoots has begun, with exports to Southeast Asia and other regions, marking a significant step in expanding the market [3][5]. Group 2: Economic Impact - The development of the five major industries has led to rapid growth in the overall agricultural output value of Qingyuan, benefiting over 200,000 farmers and more than 600,000 people [2][11]. - The export of bamboo shoots and related products reached approximately 2,400 tons, valued at around 100 million yuan in the first half of 2025 [3][5]. Group 3: Innovation and Technology - The integration of technology in traditional industries has revitalized agricultural practices, with innovations in product offerings such as tea-based desserts and skincare products [10][11]. - Financial institutions have introduced various support products for farmers, with over 15 billion yuan in loans allocated to the five major agricultural industries in 2024 [8][11]. Group 4: Marketing and Branding - The "Media+" initiative aims to enhance the branding and market presence of Xiniu bamboo shoots through comprehensive media strategies and community engagement [8][11]. - E-commerce has played a significant role in sales, with the Qingyuan chicken industry generating 200 million yuan annually through online platforms [7][11].