Core Idea - Barbie collaborates with PWHL and Tim Hortons to launch a limited edition "Tim Hortons PWHL Hockey Barbie" doll series, with part of the proceeds supporting young female hockey players [1][3] Group 1: Collaboration Details - The limited edition dolls are available for purchase starting August 8 in Canada and August 11 in Tim Hortons stores, featuring designs inspired by various athletes [2] - Each doll is priced at 34.99 CAD (approximately 25.45 USD) and comes with hockey gear [2] Group 2: Social Impact - For every doll sold, 5 CAD (approximately 3.64 USD) will be donated to the Grindstone Award Foundation, which supports under-19 female hockey players [3] - The collaboration aims to inspire and support the next generation of female athletes, responding to fan demand for deeper engagement between Barbie and PWHL [3][6] Group 3: Marketing and Cultural Significance - Tim Hortons has transformed its stores into immersive Barbie-themed spaces and introduced special products to promote the collaboration [4] - The partnership highlights the intersection of product sales, social missions, and cultural advocacy, enhancing the visibility of women's hockey [6]
Barbie跨界加码女冰热潮 携手PWHL与Tim Hortons推出限量版冰球芭比
Jing Ji Guan Cha Bao·2025-08-10 14:29