Workflow
展会经济要从短期“流量”迈向长期“留量”
Zheng Quan Ri Bao·2025-08-10 16:40

Group 1 - The article highlights the growing importance of exhibition economy as a strategic choice for regions to cultivate new momentum and shape new advantages, driven by the multiplier effect of exhibitions [1][2] - Exhibitions serve as efficient business matching platforms, significantly reducing transaction costs for companies, especially with the integration of AI technologies that enhance immersive experiences [1][2] - The 21st China Zhengzhou Industrial Equipment Expo attracted 45,620 professional visitors on its opening day, resulting in 360 intended collaborations, showcasing the immediate impact of exhibitions [1] Group 2 - Exhibitions play an irreplaceable role in leading industries by providing a key window for companies to grasp industry trends and development directions [2] - The exhibition economy stimulates urban economic development by activating related industries such as transportation, accommodation, and retail, creating consumption booms [2] - The example of Nanning, the permanent host of the China-ASEAN Expo, illustrates how exhibitions can attract investment and talent, enhancing the city's economic vitality [2] Group 3 - To transition from "flow" to "retention," it is essential to integrate exhibition themes with local dominant industries, as demonstrated by the successful 2025 World Robot Conference [3] - A dual support system of "hard infrastructure + soft environment" is necessary, including improvements in venues and transportation alongside optimized governance and intellectual property protection [3] - Establishing a virtuous cycle of "short-term aggregation - long-term transformation" through demand databases, industry-academia-research cooperation platforms, and industry alliances can sustain the conversion of exhibition resources into industrial development momentum [3]