拓宽赛事经济发展思路

Group 1 - The core viewpoint is that the rapid rise of grassroots football events like the Jiangsu Province Urban Football League ("Su Chao") is creating new economic opportunities and serving as a model for developing sports event economies [1][2]. - The sports industry, including event economics, is increasingly important for urban optimization, rural revitalization, regional development, and the integration of culture, tourism, and sports [2]. - In 2023, the total scale of China's sports industry reached 3.67 trillion yuan, accounting for 1.15% of GDP, highlighting its role in driving domestic demand and stabilizing growth [2]. Group 2 - Major sports events are concentrated in developed regions like the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei, while large events are scarce in central and western regions, indicating an imbalance in development [3]. - There is a need to enhance the brand cultural value of sports events and convert the "traffic" generated by these events into social and economic benefits [3]. - Recommendations include optimizing policy effectiveness, increasing the supply of quality events, and developing a competitive sports event enterprise system with independent intellectual property rights [3]. Group 3 - Innovation-driven approaches are necessary, including building collaborative governance models among government, society, and enterprises, and integrating sports, culture, and tourism [4]. - The aim is to enhance public emotional recognition of sports events and promote health and enjoyment through various innovative consumption scenarios [4]. - Activities such as "sports events in scenic areas, streets, and business districts" and "traveling with events" are proposed to create new consumption scenes and meet diverse public sports consumption needs [4].