中国元宇宙产业迈入“场景爆发期”

Group 1 - The metaverse concept is experiencing a resurgence in 2025, driven by significant technological breakthroughs and strong national support [1] - The implementation of the national standard GB/T 45993-2025 for the metaverse and the establishment of a standardization committee signal a shift from a "technology stacking phase" to a "scene explosion phase" in China's metaverse industry [1][3] - Hardware and software advancements, exemplified by new VR and MR devices like Meta Quest 3S and Apple Vision Pro, are enhancing user experience and accessibility [1] Group 2 - The practical applications of mature technology are evident, such as the "Metaverse Neo World" in Shanghai, which has attracted major gaming companies and created an integrated industrial ecosystem [2] - The industrial sector is becoming a focal point for the metaverse's value, with predictions that 47% of global enterprises will actively engage in the industrial metaverse by 2027 [2] - Early adopters like Siemens and Renault are leveraging digital twin technology and AR systems to improve operational efficiency and reduce costs [2] Group 3 - The announcement of the metaverse standardization committee by the Ministry of Industry and Information Technology indicates China's proactive approach to establishing a metaverse standard system [3] - The focus on developing foundational standards for metaverse terminology, digital human coding, and industry application standards reflects a strategic direction towards integrating metaverse technology into the real economy [3] - This initiative aims to accelerate the transition from virtual to real, driving industrial upgrades and value creation [3]