微短剧竞争升级 郑州如何破圈

Core Viewpoint - Zhengzhou aims to become a "Micro Short Drama Creation Capital" with a target market size of 10 billion yuan by 2027, as outlined in the implementation plan released by the Zhengzhou Municipal Government [2][5]. Group 1: Market Overview - Zhengzhou ranks second in the country for annual micro short drama production, with over 30,000 industry professionals [3]. - By the end of 2024, the number of micro short drama production companies in Zhengzhou is expected to exceed 820, marking a year-on-year growth of 29.3%, with the market size reaching 2.3 billion yuan, a 27.4% increase [3]. - The micro short drama market in China is projected to reach 50.5 billion yuan in 2024, surpassing film box office revenues for the first time, and is expected to grow to 63.43 billion yuan in 2025 [8]. Group 2: Government Initiatives - The Zhengzhou government has introduced supportive policies for the micro short drama industry, focusing on script creation, filming, awards for quality productions, and talent development [4]. - The implementation plan aims to establish 1-2 influential micro short drama industrial chain bases and cultivate over 10 competitive production and distribution companies by 2027 [5][11]. Group 3: Industry Challenges and Opportunities - Despite the growth, Zhengzhou faces challenges in originality and post-production quality, competing with regions like Hangzhou and Xi'an that have established significant funding and cultural integration for micro short dramas [10]. - The city benefits from a strong foundation in advertising and video production, with lower costs compared to first-tier cities, enhancing its attractiveness for micro short drama production [10].