“苏超”玩转“票根经济”

Core Insights - The "Su Super" league has rapidly gained popularity since its inception in May, attracting over 1 million spectators by the eighth round, with an average attendance exceeding 30,000 per match and a peak of 60,396 attendees at one game [1][2] - The league has significantly boosted local economies, generating a total service revenue of 37.96 billion yuan in the first half of 2025, marking a year-on-year increase of 42.7% [1] - Various cities are leveraging the league's popularity to promote local tourism and businesses, with creative discount policies for ticket holders, leading to increased visitor numbers in tourist attractions [2][3] Economic Impact - The "Su Super" league has created a "ticket economy," with local businesses seeing increased foot traffic and sales during match days [1][3] - The league's influence has led to a 20% year-on-year increase in domestic sports turf orders and shipments, indicating a rise in brand value and market opportunities for related companies [2] - Local businesses are actively engaging with the league's audience, setting up viewing areas and selling merchandise, which enhances community involvement and economic activity [3] Community Engagement - The league fosters a strong sense of city pride and community participation, with many residents actively discussing and attending matches [3] - The presence of "second venues" for viewing matches has emerged, with significant crowds gathering outside stadiums, indicating a broader cultural impact [3] - Local health and wellness businesses are also capitalizing on the league's popularity by promoting their products at match-related events, further integrating sports and community health initiatives [3]