从旅游平台数据看暑期文旅消费新亮点、新趋势

Core Insights - The summer travel trend shows a significant increase in demand for cooling destinations, with beach resorts, mountain retreats, and water parks being particularly popular among families [1][2] - The concept of "low-energy tourism" is emerging, reflecting a shift in travel preferences towards comfort and minimal physical exertion [3] Group 1: Travel Trends - Reports indicate that from July onwards, there has been a notable rise in searches for indoor surfing and paddleboarding, appealing to urban youth and driving demand for related rental and teaching services [2] - Popular long-distance travel destinations include Tengger Desert and Sayram Lake, with a marked increase in hotel bookings in regions like Qinghai, Xinjiang, and Yunnan [2][3] - The overall number of domestic trips taken by residents reached 3.285 billion in the first half of the year, a 20.6% increase year-on-year, with total spending amounting to 3.15 trillion yuan, up 15.2% [3] Group 2: Consumer Preferences - Families and children are the primary demographic for summer travel, with a preference for "cooling trips" to lesser-known destinations due to high temperatures in eastern regions [2] - The rise of "low-energy tourism" signifies a change in younger travelers' attitudes, prioritizing comfort and mental satisfaction over physical activity [3] - The upcoming autumn season is expected to see strong tourism performance, particularly with the overlap of the Mid-Autumn Festival and National Day, potentially leading to record-high travel numbers and expenditures [3]