Buydeem Group(SZ:300824) Chang Jiang Shang Bao·2025-08-11 00:41Core Viewpoint - With the recovery of consumer spending, Beiding Co., Ltd. (300824.SZ), focusing on high-end small home appliances, has seen significant growth in its performance in the first half of 2025 [2][5]. Financial Performance - In the first half of 2025, the company achieved operating revenue of 432 million yuan, a year-on-year increase of 34.05% [5]. - The net profit attributable to shareholders reached 55.83 million yuan, up 74.92% year-on-year [5]. - The net profit after deducting non-recurring gains and losses was 53.20 million yuan, reflecting an 86.07% increase year-on-year [5]. - The operating cash flow for the first half of 2025 was 13.04 million yuan, a growth of 79.40% compared to the previous year [5]. Business Segments - The company's core business is driven by its "Beiding BUYDEEM" brand and OEM/ODM operations [6][7]. - The domestic business of the Beiding BUYDEEM brand saw a revenue increase of 48.4%, contributing to an overall revenue growth of 43.6% to 356 million yuan, which accounted for 82.49% of total revenue [6][7]. - The sales expenses increased by 41.17% to 123 million yuan, indicating a significant investment in marketing [5]. Market Trends - The kitchen small appliance market showed signs of stabilization, with a retail value of 609 billion yuan in 2024, reflecting a slight decline of 0.8% year-on-year [4]. - The company is actively expanding its international influence through e-commerce opportunities, with overseas markets covering North America, Japan, and Southeast Asia [8]. Strategic Developments - Beiding Co., Ltd. plans to acquire 100% equity of Zhongshan Keri Automation Technology Co., Ltd. for 156 million yuan to enhance its manufacturing capabilities and meet operational demands [9]. - The company is also increasing its offline experience stores, which play a crucial role in brand exposure and consumer engagement, with a revenue increase of 49.35% to 34.12 million yuan from these stores [7].