Sou Hu Wang·2025-08-11 02:05Core Viewpoint - The event "ESG China · China National Barley (Beer) Journey" organized by China Resources Beer aims to promote sustainable development through the integration of local barley cultivation and the beer industry, highlighting the importance of ESG principles in the industry [1][3]. Group 1: Event Overview - The event will take place on August 11 in Hulunbuir, showcasing a theme of "One Barley, Brewing a Better Future" and providing an immersive experience in barley cultivation [1]. - The event will feature a variety of activities that combine industry, technology, nature, and culture, emphasizing the achievements of the "National Barley Revitalization" project initiated in 2021 [3][4]. Group 2: Industry Integration and Dialogue - The event will host discussions among guests from government, enterprises, academia, and research sectors, focusing on important topics such as ESG and cultural tourism integration [4]. - Key questions will be explored, including how barley can connect ecological protection, industrial upgrading, and rural revitalization, and how national barley culture can become a new cultural tourism brand [4]. Group 3: Immersive Experience - Attendees will experience the full value chain from barley cultivation to beer production, with demonstrations of standardized barley planting techniques and malting processes [5]. - The event will also feature product tastings of new and popular beers from China Resources Beer, along with interactive sessions to engage participants in the beer brewing process [7]. Group 4: Sustainable Development and Future Vision - A special "Godly Workspace" will allow participants to engage in barley harvesting activities, symbolizing the collaborative efforts required for the ongoing "National Barley Revitalization" initiative [9]. - The event aims to highlight the resilience and upgrading of the industry chain through the cultivation of domestic barley, showcasing the potential for ESG principles to yield fruitful outcomes in the future [9].