“葡萄界爱马仕”为何身价跌落?

Core Insights - The price of "Sunshine Rose" grapes has significantly decreased from a peak of 300 yuan per jin to around 5-14.9 yuan per jin in recent years, indicating a substantial market shift [1][2] - The increase in supply due to widespread cultivation and grafting practices by farmers has led to an oversupply situation, driving prices down [1] - Despite the lower prices, sales volume has decreased by one-third compared to the previous year, attributed to the common availability of Sunshine Rose grapes in the market [2] Price Trends - Sunshine Rose grapes were priced at approximately 13 yuan per jin last year, while current prices range from 5 to 14.9 yuan per jin [2] - The wholesale price in the Jinan Qili Market is reported to be between 5 to 7 yuan per jin, reflecting a significant drop in market prices [1] Supply Dynamics - The introduction of Sunshine Rose grapes to China in 2015 led to initial high prices due to limited supply, with wholesale prices reaching 150 yuan per jin [1] - Farmers have increasingly shifted to growing Sunshine Rose grapes due to their higher yield and easier management compared to other varieties like "Jufeng" grapes [1] Market Demand - The current market demand for Sunshine Rose grapes has not kept pace with the increased supply, resulting in lower sales volumes despite the price drop [2]