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预订火爆、客流猛增……一文读懂外资来华新趋势
Yang Shi Xin Wen·2025-08-11 03:04

Group 1: Theme Parks and Entertainment - The summer of this year saw a surge in bookings and foot traffic at major theme parks in China, such as Shanghai Disneyland and Beijing Universal Studios, highlighting the consumption potential of the vast Chinese market and the increasing foreign investment in service consumption, particularly in cultural tourism [1][4] - The world's largest LEGO park opened in Shanghai, featuring eight themed areas, including the globally debuting "Wukong Xiaoxia" area, showcasing the deep understanding and localization efforts of global IPs in the Chinese market [2] - The investment of 2.8 billion RMB in the "Harry Potter Studio Tour" in Shanghai, set to open in 2027, reflects the growing interest of international theme parks in China's market [2] - The China Theme Park Research Institute indicates that international investors are optimistic about China's favorable investment policies and the large tourist base, which is driving the establishment of world-class theme parks in the country [4] - Theme parks are expected to boost surrounding infrastructure, including transportation, hotels, and commercial facilities, creating "theme park economic clusters." The consumption multiplier effect of theme parks is approximately 1:18.8, meaning every 1 RMB earned by a theme park generates 18.8 RMB in additional consumption [6] Group 2: Foreign Investment in Dining - The dining sector is another area where foreign investment is increasing, with one foreign company opening as many new stores in the past two years as it did in the previous 28 years combined, indicating strong confidence in the growth of the Chinese consumer market [9][10] - The CEO of Subway in China noted that the development of the brand in China significantly contributes to its global performance, highlighting the potential of the Chinese market [12] - The Asia-Pacific president of Subway mentioned that China has become a model for innovation in the region, with local trends and innovations being adopted by other countries [14] Group 3: New Service Industry Trends - The emerging service sector of bonded maintenance is gaining traction, supported by new policies that address business pain points and promote healthy development in this new industry [17] - A German company's bonded maintenance center in China has significantly reduced repair times for medical equipment from 4-6 weeks to 5-7 days, enhancing competitiveness and service capabilities [18][20] - In the first half of this year, the bonded maintenance center completed nearly 2,000 repairs and reported a bonded maintenance import-export value of approximately 9.3 million USD, with a year-on-year increase of nearly 10% in the bonded maintenance import-export value in Shenzhen [22]