京东服饰科学选文胸白皮书：发育期重塑形、熟龄女性看材质、千禧一代追舒适

Core Insights - The increasing awareness of women's health management has led to a growing focus on breast health, with a report released by JD Fashion and Yien on August 7, 2023, providing guidance on bra selection for different demographics [1][3] - The report highlights the shift in bra consumption from a single functional approach to a more refined matching strategy, with specific market segments showing significant growth [3][4] Demographic-Specific Guidelines - The report identifies four key demographics: developing girls, millennials, mature women, and older women, providing tailored bra selection strategies based on age, breast type, and situational needs [4][5] - Developing girls are advised to use bras that offer both support and shaping, with recommendations for different styles as they progress through their growth stages [5] - Millennials prioritize comfort and style, seeking bras that allow for seamless transitions between various activities, with suggestions for specific materials and styles [7] - Mature women face diverse needs across different life scenarios, requiring bras that provide support and comfort for both formal and casual settings [9] - Older women are encouraged to choose bras that accommodate body changes, focusing on support and material safety to prevent health issues [11] Fashion Trends - The report outlines three major trends in the bra market: outerwear aesthetics, everyday invisibility, and technological fabrics [13][17] - The trend of wearing lingerie as outerwear has gained popularity, with social media discussions on this topic reaching over 48.5 million views [13] - Consumers are increasingly seeking bras that offer an "invisible" effect, suitable for various occasions, from casual to formal [15] - Innovations in bra materials are being driven by consumer demand, with a focus on cooling, antibacterial, and environmentally friendly fabrics [17]