百果园董事长回应“水果贵”引热议 2024年首现亏损

Group 1 - The core viewpoint of the article is that the company, Baiguoyuan, emphasizes educating consumers about the true value of high-quality fruits rather than catering to their demand for cheaper options [1][3] - Baiguoyuan's chairman, Yu Huiyong, highlighted the significant quality differences among fruits, stating that lower-priced fruits are often of inferior quality, while high-quality fruits are in short supply and thus more expensive [3][4] - The company has a strong membership base of several million who recognize its value, and it aims to optimize costs to lower prices without compromising on quality [3][4] Group 2 - Baiguoyuan was founded in 2001 with an initial investment of 400 yuan, and it successfully went public on the Hong Kong Stock Exchange in January 2023 [4] - Following its IPO, the company experienced a sharp decline in revenue growth, with a revenue growth rate dropping to 0.69% and net profit growth falling to 11.88% [4] - In the first half of 2024, Baiguoyuan reported a significant decline in both revenue and net profit, with revenue down 11% and net profit down 66.06% year-on-year [4][5] - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a year-on-year decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking its first net loss in five years [5] - The term "cost-performance ratio" appeared 25 times in the financial report, indicating a focus on value [5] - Starting August 2024, Baiguoyuan plans to upgrade its product category operation system based on consumer behavior data to optimize its product mix [5]