Ge Long Hui A P P·2025-08-11 05:26Core Viewpoint - BYD is investing 5 billion yuan to build the world's first professional all-terrain racetrack, enhancing its brand presence and providing deep test-driving experiences for investors [1] Group 1: Investment and Development - BYD is constructing a professional all-terrain racetrack in Zhengzhou, which will host exclusive test-driving events for its Tengshi vehicles [1] - The investment of 5 billion yuan signifies BYD's commitment to developing high-end automotive experiences [1] Group 2: Technology and Product Strategy - The company is focusing on high-end markets with advanced technologies such as Yunlian technology, Yisi technology, and Dm-o (a hybrid platform for off-road vehicles) [1] - BYD aims to enhance its product and brand strength through technology-driven innovations, positioning its high-end brands Tengshi, Fangchengbao, and Yangwang for growth [1] Group 3: Marketing and Brand Positioning - The marketing strategy is being strengthened to support the high-end brands, with a focus on showcasing their off-road, wading, sand slope, and track capabilities [1] - The company maintains a "recommended" rating, indicating positive outlook on its brand and product capabilities [1]