Core Viewpoint - The recent comments by the chairman of Baiguoyuan, Yu Huiyong, regarding consumer education and pricing strategy have sparked significant controversy, leading to a decline in the company's stock price [1][3]. Company Performance - Baiguoyuan's revenue for 2024 was reported at 10.273 billion yuan, representing a year-on-year decrease of 9.8% [4]. - The company experienced a net loss of 386 million yuan, marking its first loss in many years [4]. - As of the end of 2024, the number of Baiguoyuan stores decreased by 966, leaving a total of 5,127 stores [5]. - The number of paid members also saw a significant decline, dropping to approximately 850,000, a decrease of 27.1% [5]. Consumer Sentiment - Yu Huiyong's assertion that Baiguoyuan will not cater to consumer preferences but instead aims to educate them has drawn criticism, with some consumers expressing their discontent through social media [3]. - Previous controversies regarding pricing have also surfaced, with consumers commenting on the high prices of Baiguoyuan's products, suggesting that even high earners find them unaffordable [3]. Quality Concerns - Baiguoyuan has faced scrutiny over product quality, with reports of substandard practices, including the sale of spoiled fruits and mislabeling of products [4].
“教育消费者”言论引争议,百果园股价大跌
Zhong Guo Xin Wen Wang·2025-08-11 06:19