新、潮、酷！运动点燃生活激情“活力纽带” 释放多元消费动能

Core Insights - Emerging sports like frisbee and parkour are gaining popularity among the youth in Chengdu, injecting vitality into modern life [1][5] - Chengdu has transformed underutilized spaces, such as areas under elevated bridges, into vibrant sports venues, enhancing community engagement [8][9] Group 1: Emerging Sports Trends - New sports such as frisbee, parkour, flag football, and others are becoming trendy ways for young people to explore urban life [5] - Participants engage in these sports without strict rules, fostering a sense of community and respect among players [1][5] Group 2: Urban Space Transformation - Chengdu has renovated 87 sports parks, built 464 community sports corners, and created over 600 pocket parks, expanding accessible sports spaces for residents [11] - The largest recreational sports venue under an elevated bridge, the Dynamic Panda Sports Park, features 35 sports fields for various activities [8] Group 3: Consumer Experience and Growth - The sports consumption scale in Chengdu is projected to exceed 41 billion yuan by mid-2025, with a year-on-year growth of approximately 9% [17] - Sales of roller skating equipment have seen a notable increase of 22% year-on-year, reflecting the rising interest in emerging sports [17] Group 4: Integration of Sports and Lifestyle - Chengdu's public spaces are increasingly combining sports, leisure, and culture, offering amenities like cafes and bookstores within sports facilities [15] - New business models, such as indoor climbing gyms, are emerging in commercial areas, enhancing the overall sports experience [19]