Crocs(US:CROX) Di Yi Cai Jing·2025-08-11 06:44Group 1: Impact of US Tariffs on Domestic Companies - The US tariff policy is negatively affecting the profitability of domestic retail companies, with Crocs expecting a revenue decline in Q3 despite analyst predictions of growth [2] - Crocs anticipates an additional cost of $40 million due to tariffs in the second half of the year, potentially reaching $90 million for the entire year, equivalent to approximately 647 million RMB [2] - Following this news, Crocs' stock price plummeted nearly 30%, marking its largest single-day drop in 14 years [2] Group 2: Effects on Other Brands - Deckers, which owns brands like UGG and Hoka, is also facing tariff pressures, with US sales growth slowing from approximately 11% to 2.8% [3] - Deckers has chosen to absorb some of the tariff costs rather than passing them entirely to consumers, which may stabilize market share but compress profit margins [3][4] - Puma's stock fell 18.4% after it downgraded its 2025 fiscal year guidance, citing the new US tariffs as a significant factor leading to an expected gross profit loss of approximately €80 million [6] - Adidas anticipates an additional cost of up to €200 million (approximately 157 million RMB) due to tariffs in the remaining part of the year, with uncertainty about the impact on consumer demand [7] - Companies like Nike and Uniqlo's parent company Fast Retailing are considering price increases in response to tariff impacts, indicating a trend among brands to adjust pricing strategies [7]