电通牵手 MOGL 布局美国大学运动员网红营销

Core Insights - Dentsu has partnered with NIL creator matching platform MOGL to connect clients like 7-Eleven, American Express, and T-Mobile with resources from approximately 30,000 college athlete creators across 1,100 universities in the U.S. [1] Group 1 - The collaboration aligns with the strong demand from brands for sports audiences [1] - It reflects the increasingly blurred lines between athletes, influencers, and sports stars [1] - Dentsu's Chief Investment and Activation Officer, Cara Lewis, emphasized that NIL creators represent an emerging sports force and can provide unique perspectives for brand marketing, distinct from established athletes [1]