Xin Lang Cai Jing·2025-08-11 07:35Core Insights - Red Star Macalline launched a themed live stream event "Peeling Back the Smoke and Fire of Life" on Douyin for the 818 promotion, breaking regional barriers with a "one coupon, one product" strategy to stimulate consumer engagement [1] - The live stream achieved over 6.14 million exposures, a 25% increase compared to the 618 promotion, with peak online viewers exceeding 20,000 and nearly 50,000 new followers gained during the event [1] Group 1: Live Stream Event - The live stream featured executives from major brands such as Gujia, Midea, and Hisense, collaborating with Red Star Macalline's leadership to create an immersive home culture showcase [1] - The event recreated realistic living scenarios, including living rooms and kitchens, integrating featured products from various brands to resonate with the theme [1] Group 2: Marketing Strategy - Red Star Macalline upgraded the "818 Shopping Festival" to "818 Good Goods Festival," emphasizing dual subsidies from government and enterprises, and highlighting integrated marketing strategies [1] - The company implemented a competitive all-category product lineup through a three-dimensional strategy of cost optimization, price assurance, and quality selection, enhancing consumer experience [1] Group 3: Traffic and Engagement - The live stream served as a practical application of Red Star Macalline's all-domain traffic operation, integrating resources from platforms like Douyin and Xiaohongshu to enhance online and offline experiences [1] - To boost consumer participation, the event included universal coupons, brand subsidies, and 800 brand lucky bags for giveaways, along with 10 round-trip flight tickets as grand prizes [1] - The goal of "quantifying user growth" was evident, with nearly 50,000 new followers added during the live stream [1]