董事长余惠勇言论持续发酵，百果园回应：系“断章取义”

Core Viewpoint - The chairman of the company, Yu Huiyong, emphasizes the importance of educating consumers rather than simply catering to their lack of knowledge about product quality and pricing [1][2]. Company Performance - In 2024, the company reported a revenue of 10.273 billion yuan, a year-on-year decrease of 9.8%, primarily due to a reduction in store count [5]. - The total number of stores decreased from 6,093 in 2023 to 5,127 in 2024, resulting in a net closure of 966 stores, a decline of 15.9% [5]. - The company's gross profit for 2024 was 764 million yuan, a significant drop of 41.9%, with the gross margin falling from 11.5% in 2023 to 7.4% in 2024 [5]. - The net profit turned from profit to loss, with a net loss of 386 million yuan in 2024, a year-on-year decline of 206.7%, marking the company's first annual loss since its IPO in 2020 [5]. Strategic Initiatives - The company is implementing a "high quality-price ratio" strategy, which involves lowering product prices to attract consumers while increasing promotional efforts and member benefits [5]. - The chairman stated that the company will continue to optimize costs but will not compromise on product quality [4]. Market Reaction - Since its IPO on January 16, 2023, the company's stock price has fallen from a peak of 6.98 HKD per share to 1.74 HKD per share, representing a 75% decrease in market value, with a current market capitalization of approximately 2.7 billion HKD [7].