AI、出海如何与品牌发展结合？中国品牌节在深圳举办

Core Insights - The 2025 (19th) China Brand Festival was held in Shenzhen, focusing on the theme of "AI and Going Global" to discuss new strategies for brand building and provide advice for Chinese brands expanding internationally [1][5] Group 1: Event Overview - The festival adopted a "1958" model, featuring one large opening ceremony, nine key events, fifty parallel forums and brand launch events, and eight master classes [3] - The festival aims to promote the vision of "Brands make China more respected" and is held annually in major cities across the country [3] Group 2: Key Themes and Discussions - Notable speakers emphasized the importance of AI as a "super partner" in brand enhancement, the role of culture in brand dialogue, and the need for core technology and innovation to build influential Chinese brands [5] - Discussions included the idea that going global is about coexistence rather than conquest, and that the essence of a brand lies in its emotions, stories, and values [5][7] Group 3: Main Forum Highlights - The main forum on August 8 featured discussions on "brand innovation in the digital intelligence era," addressing topics such as AI-driven productivity transformation, cross-cultural brand narrative innovation, and sustainable global growth strategies [7]