观察：又有房企提出“保价” 完善细则才能效用最大化

Group 1 - The core viewpoint of the articles highlights the importance of market confidence during the real estate adjustment period, with companies implementing "price protection" actions to reassure buyers [1][2] - A Guangzhou state-owned enterprise has launched a "price protection" initiative for seven specified properties, promising to compensate buyers for any price differences if they find they paid more before the end of the year [1] - The "price protection" strategy is seen as a marketing tactic to alleviate buyer concerns and promote self-discipline within the real estate industry, addressing issues of malicious competition and disorderly price reductions [2] Group 2 - The implementation of price protection may help stabilize market expectations and reflects the confidence of real estate companies in their product quality and financial stability [1] - There are challenges in the execution of price protection, including discrepancies in pricing for different units within the same development and the ambiguity surrounding what constitutes a "higher price" [2] - If effectively implemented, price protection could shift the market focus from chaotic price competition to a more diversified competition based on quality and service [2]